Vision, Values & Strategic Priorities


To be a place that people trust; a place where people are inspired to fulfil their potential.

Our roadmap starts with our Mission. It declares our purpose as a Group and serves as the standard against which we weigh our actions and decisions.


We will deliver great learning opportunities, inspirational educational experiences and real practical skills training for the young people, adults, businesses and the diverse communities that we serve.

  • High performing but with heart;
  • Quietly confident with absolute focus on success;
  • Building real skills for real jobs;
  • Proud to serve our students and communities;
  • Aspirational but with humility.
Public Value Statement:

To position Etc. as a catalyst for educational, economic and social change within our communities.

Etc. is committed to being actively involved in the economic, social and cultural development of its communities through collaborative and transformational partnership working. We will use innovation and enterprise to create great learning opportunities and inspirational educational experiences; in doing so we will increase the education and skills levels for the practical benefit of the people, businesses and communities that we serve.

Social Value Statement:

The Group’s approach to social values support our goals in developing skills in the local communities and helping to provide opportunities for progression and careers.

The Education Training Collective has Education, Employment and Social Value Benefit threaded through its values and vision. It is in our DNA to ‘Build Real Skills for Real Jobs’ and that we are ‘Proud to Serve our Students and Communities’, embedded into the strategy of ‘Local College for Local People’.

Tone of Voice

Our Tone of Voice takes its direct influence from our Values:

We are not brash, showy or arrogant, we are present and can be relied upon when needed. We don’t make claims that we can’t uphold, we do celebrate the successes of students, staff and our communities. We are quietly confident – we talk in a friendly voice, one that wants to help, and has a casual, polite manner. No big claims, no jargon, but a smart, self-assured tone of voice that connects with people and offers support.

Primary purpose

And when all is said and done our primary purpose is for people to enjoy their time with us, pass exams/qualifications and go on to do bigger and better things.

Strategic Goals 2021/22

1. Quality improvement
To deliver an outstanding student experience.

2. Financial sustainability
Maintain financial sustainability through the delivery of the Group’s Financial Plan.

3. Capital investment
Develop and deliver a capital investment programme to ensure a ‘fit for purpose’ estate for the future.

4. Reputational building
Further develop a transformational approach to partnerships, based on an external facing (demand led) approach.

5. Staff
For the Group to be recognised as a great place to work.

6. A curriculum fit for purpose
Deliver a demand-led curriculum, to meet the needs of local communities.